Episode 213: The Audience Commodity

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Advertisers want to know you because pitches to receptive audiences sell product. But before surveillance technology existed, how did they do that? To help, there’s an obscure but key theory to know in this Episode 213, one named The Audience Commodity.

In this episode, I read from: Daniel Joseph's article on Dallas Smyth's theory on the Audience Commodity. I didn't share everything, but I think I got the important points. You decide.

I play: Excerpts from Dana Carvey on the short-lived The Dana Carvey Show; Jason Matheson and Kendall Mark from The Jason Show; D. L. Myers giving us the haunting stinger for the Powell Movement; the voices of the actors playing Matt Dylan, Fred Flinstone and Barney Rubble, all hawking tobacco^*; and real people James Jacoby and Brad Parscale from raw footage recorded for a Frontline interview.

Musically, I play: The Vince Guiraldi Trio playing "Skating," the only seasonal music I can personally stand at all. KMFDM backed Professor Shoshana Zuboff in the opening; and I close today with Mistle Thrush.

^*Apologies for linking to an old episode; it turns out there were many, many sources for the commercials I recorded, and I neglected to specify which of the many videos gave me the actual recordings.