Episode 127: Brand, Demand, and Target!

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Once the First World War removed the tarnished and tawdry reputation propaganda had with business, advertisers were able to expand their reach and hone their technique. I share three of their new tricks in this Episode 127: Brand, Demand, and Target!

In this episode, I read from Tim Wu's book, The Attention Merchants: The Epic Struggle to Get Inside Our Heads. To give you an inkling on how dense and thorough this book is, let me blow your mind just a bit: I have not covered any material past page 65. There's still lots more in this book to cover! And cover it I will.

I play: Sydney Greenstreet's marvelously evil character from the 1949 movie The Hucksters, expounding on the proven science of advertising; and Gilda Radner, Dan Ackroyd, and Chevy Chase from an early Saturday Night Live sketch (sadly, it seems the owners have scrubbed it from the video service between production and release). Musically, I play: Jahzzar doing (quite appropriately) "Ads", which broke up the advertising techniques three; Podington Bear doing "Dog and Pony Show" behind Molly's dirty undies; and Lee Rosevere doing "Sad Marimba Planet." KMFDM backed Henry Giroux in the opening, and I'm closing today with Julie, Rolf, and the campfire gang doing "Over the Rainbow."

I'm releasing this and all my episodes under a Creative Commons 4.0 attribution, share-alike, and non-commercial license.