Tuesday, January 20, 2015
Episode 25: Shifting That Window
Play Now!I feel the need to explain myself. Well, to explain myself in greater detail. I've already revealed that I suffer an irrational hatred of commercials. That was revealed way back in the first episode. In this Episode 25: Shifting That Window, I dive a bit into what I believe is most responsible for making both commercials effective, and for what makes protest of them also effective: our human tendency to socially conform to the opinions of our peers. Further, I do feel a need to note why outrageous statements of opinion can be effective, even necessary, to discussion and debate.
The first psychological phenomenon I will address is the Asch conformity experiment results. A later refinement of Asch using the basic methodology but including an fMRI scanner for a real-time look into how the subjects' brains were working was underdone in 2005. Next, I take most of the episode describing as entertainingly as possible a phenomenon named for its founder, the Overton Window, where opinions can be shifted with a concentration of focus of a type rarely, for me, discussed openly enough. It is from this Overton Window practice that I attempt to justify my strategic use of hyperbole and the occasional outrageous statement.Music in this episode: Omyiga, "Confirm Friend Request"; and a few snippets, one from The Color and the Sound's "Graves"; the other a very brief "Ha Ha Ha Ha" from the Bee Gees. Closer today again from Mistle Thrush.